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Master the latest techniques in modern dentistry at our premier institute.


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Meet Penny Reed

Dr. Penny ReedPenny Reed is a dental speaker, and the Chief Growth Officer at eAssist Dental Solutions.  Penny was recruited by her own dentist to run his growing practice, after spending two years as an IT manager with the Walmart Corporation. 

Penny has over 30 years of experience as a speaker and dental business coach and has been designated a Leader in Dental Consulting by Dentistry Today from 2007 to present. She is a certified “Behavioral Consultant” through the Institute for Motivational Living, and a former Dale Carnegie Trainer.  Penny is the author of two books, Growing Your Dental Business and Persuade With A Case Acceptance Story.

Penny supports the marketing department at eAssist, the nation’s leader in outsourced dental billing.  She speaks at dental meetings about effective revenue cycle management, practice growth, and team culture.

Penny is a member of the Academy of Dental Management Consultants, The Speaking and Consulting Network, and a Speaking/Consulting member of American Association of Dental Office Management.